Anything more than three could act as a distraction more than a visual interest point. However, while choosing the font, make sure you don’t base it in terms of a character that gets repeated too many times in your logo. Suppose the brand’s name is The Bread Brothers, using a font which has a distinctive ‘E’ would create visual interest as it is present in all three words at different intervals. Since these characters are distinctive, it also helps the audience associate those characters with the brand in their brain subconsciously. Such elements create a visual interest in the logo that appeals to people. Many fonts have distinctive weight or other characteristics that make it stand out from the rest of the characters within the chosen font. Heavier fonts should be used when the brand wants to mark it more assertive. Thin fonts help give the brand a delicate feel hence it is ideal to be matched with a refined logo. On the other hand, using a thin font would look great for billboards however, it would barely be visible for use in business cards in smaller font sizes. However, choosing to use a thick font for a lengthier name might look bulky and messy. Thick fonts generally work well for short names as it makes the name of the brand look more impactful. The fonts can be well spaced and tightly condensed as well. As far as weight is concerned, a font can be as thin as a hair strand to thick fonts. There are subtle yet effective variations in weights and style of the fonts. Generally, most fonts have weight and style variations for enabling the user to be more creative and have more design elements to choose from. Display: Display fonts work best for effects like a typewriter, novelty, funky and unusual content.Īfter deciding on the font category that is ideal for your brand, next, you should be focused on deciding the font style and weight.Script: Script fonts are ideal for feminine, ornate, elegant and refined writing.Sans -Serif: Sans -Serif fonts have a modern, clean, simple and geometric look.Slab – Serif: Slab Serif fonts are great for vintage, masculine and rustic ambience.Serif: Serif fonts are known to be classic, conservative, traditional and refined.Different fonts have different personalities, to name a few – This is why understanding each font and the associated characteristics with it become important for making a clever logo. Many times these traits and characteristics of the fonts are unconsciously embedded in the consumer’s mind. Different kind of fonts can communicate different attributes. Typography is a strong design tool, often more than people realise. Below are certain tips that would help you find the best font for your logo – 1. It can also give a brand competitive edge over other brands that don’t plan on their logo as much. Different fonts have different advantages, and making use of the right font can appeal to your niche. Effective typography ensures that the brand logo stays relevant to the brand’s niche. A wrongly selected font can change the perception of the brand among your target audience. Hence, it is vital to select the right font for your logo carefully.Ĭhoosing the right font for your logo is crucial for its aesthetical value as well as increasing its relevance. The text reinforces the brand’s name or justifies the logo design. Most of the logos, however, require a certain portion of content. The key is to ensure that the logo is relevant to the niche of your brand and depicts it in the best light possible. The logo can be a typography logo, minimalistic logo, or even a retro-style logo.

The design of a brand logo has to communicate the vision and mission of the brand. The client always has some guidelines and clarity as to what they want however, to bring that to life, designers need to use their understanding to a certain extent. For any design project, a designer needs to put in their creativity to the test.

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